SMS Text and Mobile Phone Marketing Campaigns
There are more mobile phones in the United States than TVs and computers combined!
Businesses and organizations that don't adapt to this rapidly changing environment will be left behind. Today, marketers need to target specific customer groups with specific messages. Mobile commerce can help provide an even more precise focus—identifying a single consumer for a single message at the exact right time.
The mobile phone is much more than another emerging marketing medium. It totally rewrites the rules of marketing.
Those unique bar codes in all sorts of ads are also known as QR Codes and can be inserted in all your standard marketing and used in many ways, such as: by using a using a mobile phone to deliver your prospect to one of the following places:
Written Text, Paypal Buy Now Link, SMS Message,
Website URL, Social Media Tools, YouTube Video,
Email Address, Google Maps Location, Facebook Page,
Email Message, Telephone Number, i tunes Link,
Android Wifi Login, Event (VCALENDAR), more
The eternal challenge of all marketing is to place the right message in front of the right people, at the right time. Since the advent of broadcast media, mass marketing has been all about creating the greatest number of advertising contacts and responses at a reasonable cost. Traditionally, there are only three ways to increase the number of responses from a campaign: improve the campaign messaging, increase the number of people exposed to that message and target the message as best as possible through selected media outlets.
And now, mobile commerce is nearly upon us. The technical infrastructure needed to support mobile commerce and turn mobile devices into devices with purchasing power is largely in place today. In fact, mobile commerce is happening in pilot programs and as a real service on a limited scale around the world. To Explain, Mobile commerce is commercial activity that occurs when consumers use their mobile devices to make purchases, just as they use credit or debit cards today. As a new generation of mobile devices comes equipped with personal account management software and Near Field Communication (NFC) chips compatible with special payment readers in merchant checkout lines, consumers will be able to use their phones just like credit and debit cards.
Mobile devices are not passive devices like credit and debit cards. Mobile devices provide two-way communications. Not only do they transmit account information at the point of sale during a transaction, but these devices can also receive information. This information can be personal account information and it can also be personalized advertising. Marketing to mobile devices is the future.